BMW Group Reports Strong Growth in Fully-Electric Vehicles and Upper Premium Segment in First Half of 2024

BMW Group has presented impressive sales figures for the first half of 2024, demonstrating a strong position in the automotive market, particularly in the electric vehicle and premium segments.

Key Results

• Deliveries of fully electric BMW vehicles increased by 34.1% compared to the first half of 2023, reaching 179,557 units.
• Total BMW brand sales grew by 2.3% to 1,096,486 vehicles.
• The total number of vehicles delivered across BMW, MINI, and Rolls-Royce brands reached 1,213,359 units.
• A significant increase in market share was recorded in Europe.

Growth in Premium and Electric Segments

Jochen Goller, member of the Board of Management of BMW AG responsible for Customer, Brands, Sales, emphasized: “In the first six months of the year, we saw double-digit growth of our fully-electric vehicles and models from the upper premium segment. Despite a challenging market environment, we increased sales for the BMW brand in the first half of the year, thanks to our attractive product portfolio.”

Particularly impressive results were achieved by models in the upper premium segment:

• BMW 7 Series – sales growth of 22%
• BMW X1 and BMW 3 Series – significant growth compared to the previous year
• BMW M GmbH – sales growth of 5.1%, reaching 99,517 vehicles

Results by Brand

1. BMW:
   • Total sales: 1,096,486 units (+2.3%)
   • Electric vehicle sales: 179,557 (+34.1%)
2. MINI:
   • Total sales: 114,054 units
   • Introduction of new MINI Cooper and MINI Countryman models
   • Announcement of MINI Aceman premiere in the second half of the year
3. Rolls-Royce:
   • Total sales: 2,819 cars
   • Market launch of Rolls-Royce Cullinan Series II
4. BMW Motorrad:
   • Deliveries: 113,072 motorcycles and scooters

Outlook for the Second Half of 2024

BMW Group looks forward to the second half of 2024 with optimism. This optimism is based on:

1. Full availability of BMW 5 Series models, including the new BMW 5 Series Touring and the first BMW i5 Touring
2. Ongoing market launch of the New MINI Family
3. Diverse range of powertrain technologies across the BMW, MINI, and Rolls-Royce product portfolios
4. High level of flexibility, allowing adaptation to varied customer preferences worldwide

Sales Results by Region

1. Europe:
   • Sales in the first half of the year: 460,144 units (+2.6%)
   • Germany: 130,451 units (-3.3%)
2. Asia:
   • Sales in the first half of the year: 493,364 units (-3.6%)
   • China: 375,947 units (-4.2%)
3. Americas:
   • Sales in the first half of the year: 229,302 units (+2.1%)
   • USA: 187,979 units (+1.5%)

In conclusion, despite challenging market conditions, BMW Group maintains a strong position, particularly in the electric vehicle and premium segments. The company is effectively adapting to changing customer preferences and market regulations, allowing it to look to the future with optimism.